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by Jean-Noel Kapferer : Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

ISBN : #0749420693 | Date : 1997-01-01

Description :

PDF-c270b | “”Strategic Brand Management”” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to br… Strategic Brand Management: Creating and Sustaining Brand Equity Long Term


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[Pub.36AHM] Strategic Brand Management: Creating and Sustaining Brand Equity Long Term PDF | by Jean-Noel Kapferer


Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by by Jean-Noel Kapferer

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Consumer Brand Relationships Measuring Managing PDF 241f3229e

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Consumer Brand Relationships: Meaning, Measuring, Managing PDF




: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Trendology Advantage Data Driven Real Time Marketing PDF 245afb7ac

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Trendology: Building an Advantage through Data-Driven Real-Time Marketing PDF




by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #134950243X | Date : 2014-11-11

Description :

PDF-bb99f | In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe…. Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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[Pub.06OYQ] Trendology: Building an Advantage through Data-Driven Real-Time Marketing PDF | by C. Kerns


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Turn Customer Service Sales Heres PDF 58de663e7

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Turn Customer Service Into Customer Sales (Here’s How) PDF




by Bernard Katz : Turn Customer Service Into Customer Sales (Here’s How)

ISBN : #0844226157 | Date : 1999-05

Description :

PDF-a0023 | This is a complete handbook for achieving excellence in customer service. With easy-to-follow, step-by-step procedures for researching, hiring, training, execution and follow-up — all necessities for good customer service — this guide helps businesses of all types use customer service to increase profitability…. Turn Customer Service Into Customer Sales (Here’s How)


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[Pub.79ovp] Turn Customer Service Into Customer Sales (Here’s How) PDF | by Bernard Katz


Turn Customer Service Into Customer Sales (Here’s How) by by Bernard Katz

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EBay Income Location Background Profitable Ebook PDF 90f5f25a9

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eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION PDF




by John Peragine : eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION

ISBN : # | Date : 2012-03-02

Description :

PDF-9321f | Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. They have spent a year putting together this exciting new book for all those who want to join the ranks of selling on eBay. eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that… eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION


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[Pub.07IyC] eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION PDF | by John Peragine


eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION by by John Peragine

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Framework Marketing Management Pin Card PDF 0e90003a1

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A Framework for Marketing Management with Pin Card PDF




by Philip Kotler : A Framework for Marketing Management with Pin Card

ISBN : #0273677764 | Date : 2002-09-20

Description :

PDF-cc5fe | … A Framework for Marketing Management with Pin Card


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[Pub.69NsH] A Framework for Marketing Management with Pin Card PDF | by Philip Kotler


A Framework for Marketing Management with Pin Card by by Philip Kotler

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Grocers Rise Supermarket Chains PDF Efe894fef

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The Grocers: The Rise and Rise of the Supermarket Chains PDF




by Geoffrey Randall : The Grocers: The Rise and Rise of the Supermarket Chains

ISBN : #0749461047 | Date : 2011-02-15

Description :

PDF-526ed | The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain’s undoubted winner, Tesco, who is dominant in its home market and increasingly successful in i… The Grocers: The Rise and Rise of the Supermarket Chains


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The Grocers: The Rise and Rise of the Supermarket Chains by by Geoffrey Randall

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Play Bigger Dreamers Innovators Dominate PDF 002a86882

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets PDF




by Kevin Maney : Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

ISBN : #1504735277 | Date : 2016-06-14

Description :

PDF-f26c8 | In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ”category kings”– companies that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of … Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by by Kevin Maney

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Managing Salespeople Business Owners Guide PDF C52e90f15

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Managing Salespeople: The Business Owner’s Guide PDF




by Philip Gerber : Managing Salespeople: The Business Owner’s Guide

ISBN : #1600051812 | Date : 2010-04-05

Description :

PDF-acd04 | Small business owner, this is for you! You know your product or service like the proverbial back of your hand. Now you are all set to take your business to the next level. You already know how you must go about this: you need to focus your personal energy and attention on running operations and hire someone who can sell–not just anybody, but a salesperson who will go out there and sell with the s… Managing Salespeople: The Business Owner’s Guide


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[Pub.81iXC] Managing Salespeople: The Business Owner’s Guide PDF | by Philip Gerber


Managing Salespeople: The Business Owner’s Guide by by Philip Gerber

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Loyalty Com Customer Relationship Management Marketing PDF Ece263e3d

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loyalty.com : Customer Relationship Management in the New Era of Internet Marketing PDF




by Frederick Newell : loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

ISBN : #007138782X | Date : 2002-01-25

Description :

PDF-0f76c | “If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”­­Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last…. loyalty.com : Customer Relationship Management in the New Era of Internet Marketing


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[Pub.91AWf] loyalty.com : Customer Relationship Management in the New Era of Internet Marketing PDF | by Frederick Newell


loyalty.com : Customer Relationship Management in the New Era of Internet Marketing by by Frederick Newell

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Borderless World Power Strategy Kenichi PDF 7aaac6bd7

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Borderless World Power and Strategy In The PDF




by Kenichi Ohmae : Borderless World Power and Strategy In The

ISBN : #0006383645 | Date : 1994-03-29

Description :

PDF-7a261 | … Borderless World Power and Strategy In The


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[Pub.41ELB] Borderless World Power and Strategy In The PDF | by Kenichi Ohmae


Borderless World Power and Strategy In The by by Kenichi Ohmae

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Marketing Through Turbulent Times Darroch PDF 6dc14ea46

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Marketing Through Turbulent Times PDF




by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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[Pub.49bmU] Marketing Through Turbulent Times PDF | by Jenny Darroch


Marketing Through Turbulent Times by by Jenny Darroch

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Chief Culture Officer Breathing Corporation PDF De8e284e7

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Chief Culture Officer: How to Create a Living, Breathing Corporation PDF




by Grant McCracken : Chief Culture Officer: How to Create a Living, Breathing Corporation

ISBN : #0465022049 | Date : 2011-05-10

Description :

PDF-93e66 | The American corporation–deaf and blind to the world around it–needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in Ameri… Chief Culture Officer: How to Create a Living, Breathing Corporation


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Chief Culture Officer: How to Create a Living, Breathing Corporation by by Grant McCracken

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Sell Like Pro Secrets Consultive PDF C9f55061d

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Sell Like a Pro: The Secrets of Consultive Selling PDF




by Sherrill Y. Estes : Sell Like a Pro: The Secrets of Consultive Selling

ISBN : #0874919177 | Date : 1989-01

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PDF-fdbc6 | Hailed by many well-known professionals as sharp, amusing, interesting, challenging, and inspiring … with an important message!… Sell Like a Pro: The Secrets of Consultive Selling


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[Pub.06DzC] Sell Like a Pro: The Secrets of Consultive Selling PDF | by Sherrill Y. Estes


Sell Like a Pro: The Secrets of Consultive Selling by by Sherrill Y. Estes

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Cases Global Strategy Alan West PDF 7d41ff918

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Cases in Global Strategy PDF




by Alan West : Cases in Global Strategy

ISBN : #1854500120 | Date : 1991-09

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PDF-c0e64 | … Cases in Global Strategy


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[Pub.09XNK] Cases in Global Strategy PDF | by Alan West


Cases in Global Strategy by by Alan West

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