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Better Make It Real: Creating Authenticity in an Increasingly Fake World PDF




by Jill J. Morin : Better Make It Real: Creating Authenticity in an Increasingly Fake World

ISBN : #0313376808 | Date : 2010-03-23

Description :

PDF-8b615 | Businesses everywhere are rebooting on the heels of the Great Recession. “Now is the time to get real,” says Jill Morin, CEO and author of Better Make it Real:  Creating Authenticity in an Increasingly Fake World.For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 p… Better Make It Real: Creating Authenticity in an Increasingly Fake World


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[Pub.27mwr] Better Make It Real: Creating Authenticity in an Increasingly Fake World PDF | by Jill J. Morin


Better Make It Real: Creating Authenticity in an Increasingly Fake World by by Jill J. Morin

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Net Strategy Charting Digital Companys PDF Ed8b7a13c

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Net Strategy: Charting the Digital Course for Your Company’s Growth PDF




by Robert Spiegel : Net Strategy: Charting the Digital Course for Your Company’s Growth

ISBN : #0793138663 | Date : 2000-01

Description :

PDF-a8b19 | Net Strategy shows the direction of the online economy as it moves from one stage to the next, revealing who will profit, who will lose and why, all from the perspectives of investors, entrepreneurs, venture capitalists and corporate managers. While Spiegel reviews what the most successful companies have done so far, he also predicts what changes are imminent as one stage of the Internet economy … Net Strategy: Charting the Digital Course for Your Company’s Growth


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[Pub.02cQt] Net Strategy: Charting the Digital Course for Your Company’s Growth PDF | by Robert Spiegel


Net Strategy: Charting the Digital Course for Your Company’s Growth by by Robert Spiegel

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Strategies That Win Sales Organizations PDF 381174349

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Strategies That Win Sales: Best Practices of the World’s Leading Organizations PDF




by Mark Marone : Strategies That Win Sales: Best Practices of the World’s Leading Organizations

ISBN : #0793188601 | Date : 2005-01-01

Description :

PDF-8d43b | As senior managers at AchieveGlobal, one of the world’s leading sales organizations, the authors know what it takes for companies to position themselves for growth. Today’s complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. … Strategies That Win Sales: Best Practices of the World’s Leading Organizations


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[Pub.77CYJ] Strategies That Win Sales: Best Practices of the World’s Leading Organizations PDF | by Mark Marone


Strategies That Win Sales: Best Practices of the World’s Leading Organizations by by Mark Marone

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Marking Enterprise Business Societal Embedding PDF 1f3060d50

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The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) PDF




by Jean-Claude Thoenig : The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)

ISBN : #0230001874 | Date : 2006-10-12

Description :

PDF-2da00 | Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline…. The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)


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[Pub.82DnA] The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) PDF | by Jean-Claude Thoenig


The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) by by Jean-Claude Thoenig

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Last Mile Behavioral Rotman UTP Publishing PDF E0c7edaa8

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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF




by Dilip Soman : The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

ISBN : #1442650435 | Date : 2015-08-07

Description :

PDF-88c1e | Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights fro… The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)


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[Pub.18rmY] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF | by Dilip Soman


The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) by by Dilip Soman

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Customer Capitalism Sandra Vandermerwe PDF 38b6e2bdc

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Customer Capitalism PDF




by Sandra Vandermerwe : Customer Capitalism

ISBN : #1861563078 | Date : 2001-10-08

Description :

PDF-d4564 | Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the aut… Customer Capitalism


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Customer Capitalism by by Sandra Vandermerwe

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Stop Look Listen Leadership Customers PDF 916b4335c

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Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good PDF




by Chuck Wall : Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good

ISBN : #1629561355 | Date : 2015-10-01

Description :

PDF-3a49e | Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.  Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’s Customer CEO: How to Profit from the Power of Your … Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good


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[Pub.86rKe] Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good PDF | by Chuck Wall


Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good by by Chuck Wall

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Consumer Behavior Strategy Ana ONKVISIT PDF 7b18fe1f8

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Consumer Behavior Strategy Ana PDF




by ONKVISIT : Consumer Behavior Strategy Ana

ISBN : #0023893540 | Date : 1994-05-03

Description :

PDF-f8d6c | … Consumer Behavior Strategy Ana


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[Pub.30Flj] Consumer Behavior Strategy Ana PDF | by ONKVISIT


Consumer Behavior Strategy Ana by by ONKVISIT

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Driving Customer Equity Reshaping Corporate PDF C6bffe8a1

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy PDF




by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

ISBN : #0684864665 | Date : 2000-06-27

Description :

PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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[Pub.99UIk] Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy PDF | by Roland Rust


Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy by by Roland Rust

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Cim Paper Integrated Marketing Communications PDF 0af800cfa

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Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01 PDF




by BPP : Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #0751749133 | Date : 2000-09-29

Description :

PDF-9fa05 | This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01


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[Pub.04ytH] Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01 PDF | by BPP


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Hummer Mini Navigating Contradictions Landscape PDF 64ad7da03

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The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape PDF




by Robyn Waters : The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

ISBN : #1591841364 | Date : 2006-10-05

Description :

PDF-fa105 | From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy  Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gou… The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape


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The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape by by Robyn Waters

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Summary Review Analysis Shell Moussas Ebook PDF 3a526a9d2

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Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book PDF




by BusinessNews Publishing : Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-29558 | The must-read summary of G. Richard Shell and Mario Moussa’s book: “The Art of Woo: Using Strategic Persuasion to Sell Your Ideas”.This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book “The Art of Woo” shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling… Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book


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[Pub.81dqk] Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book PDF | by BusinessNews Publishing


Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book by by BusinessNews Publishing

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Filialspezifisches Warengruppenmanagement Konzept Effizienter Sortimentssteuerung PDF Db354590c

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Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition) PDF




by Andreas Rühl : Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)

ISBN : #382447915X | Date : 2003-08-28

Description :

PDF-1348a | Andreas Rühl und Steffen Steinicke entwickeln einen leistungsfähigen Lösungsansatz, der eine Verbesserung von Ertrag, Flexibilität und Kundenbindung in den Unternehmungen ermöglicht…. Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)


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[Pub.32DYO] Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition) PDF | by Andreas Rühl


Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition) by by Andreas Rühl

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

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Market Value Process Bridging Shareholder PDF 245afb7ac

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The Market Value Process: Bridging Customer & Shareholder Value PDF




by Alan S. Cleland : The Market Value Process: Bridging Customer & Shareholder Value

ISBN : #0787902756 | Date : 1996-08-14

Description :

PDF-1fed5 | Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are … The Market Value Process: Bridging Customer & Shareholder Value


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[Pub.06OYQ] The Market Value Process: Bridging Customer & Shareholder Value PDF | by Alan S. Cleland


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